This guide will serve you as a roadmap how to improve real estate website ranking in 2020.
As the real estate industry shifts online, real estate agents and realtors need to have a good website and take care ranking it.
Finding clients online, gaining their contact information and converting real estate transactions is easier than ever.
But agents still need to contend with competition.
If you imagine you want to buy a house, what would you do first? You would go online and start searching for properties or agents. That is what 44% of buyers did in 2018, according to a recent NAR report.
Now consider the fact that search engines rank websites so that they can provide visitors with valuable information as quickly as possible.
If visitors find valid information at the beginning of the list, there is a great chance they will not scroll other results. That is why it pays to be first. Every website owner tries to optimize their website so that they can beat the competition and rank higher on search engine results. This process is known as SEO. You can opt for software development companies to help you better rank your real estate website. For instance, Realtyna’s SEO Package suggests to take care of content development, Google Adwords, Facebook Dynamic ads and Social Media Management.
Search engine optimization or SEO seeks to increase the volume of traffic on a website by improving its rank or visibility on search engines.
When it comes to SEO on your website, there are two parts: on-page SEO and off-page SEO (also known as on-site and off-site SEO).
What Can Affect On-page SEO Value?
Content is king in SEO. A good website ranks according to its content or how valuable its information is. Content plays an important role in real estate SEO because listings make up a large part of a real estate website.
To make sure your website ranks highly, you have to be sure that the listings on your website are indexable. Let me explain what this means. When you input data on your website, it should be done organically and your website should be the host. If the information is taken from different websites using “iframes”, your website content will not be readable to search engines. This means you will miss the opportunity to boost SEO on your website.
So, make sure to ask your IDX provider if the solution is organic and indexable, so that search engines can read your website.
You can also work on your SEO with other content, such as blogs. Whatever text you create, always remember, there are keywords that can help you boost your SEO.
Keywords are the words that are highly searchable on search engines. Using keywords in your content, will be one of the aspects that helps rank your website well because your visitors will find it faster.
And do not forget that keywords are important but it is not all about them. Your website content should be reliable and interesting.
Other Website Characteristics
Truthfully, SEO cannot be achieved by taking care of only one detail. It must be done by optimizing your whole website structure.
You should make sure that your website is well-organized and easy to navigate. By paying attention to call to action (CTA) buttons, you will have a chance to generate leads more effectively. You can check and analyze your visitors’ behavior on online websites such as Hotjar.
The one thing that always irritates a website visitor is page loading time. Some of them may be patient but we all agree that waiting for a website to load is time-consuming and annoying. In order to keep visitors and potential leads on your site, take care of your website speed. Always check it and seek improvements.
We should also mention mobile-friendly websites. It is no longer a secret that Google ranks websites higher if they are mobile-friendly. And it is not surprising because nowadays everyone tries to find information through their phones.
What Can Affect Off-page SEO value?
Off-page SEO denotes everything that can be connected to promoting your website and business outside the website. While you have complete control of on-page SEO factors, we cannot say the same thing about off-page SEO. It also depends on you, but not as much. Here are some examples.
Links for Real Estate Website Ranking
Content quality and keywords are to on-page SEO, what backlinks are to off-page SEO. According to one of Google’s algorithms, websites rank higher if they include backlinks because it is hard to manipulate and “trick” search engines this way. However, involving backlinks does not mean that everything is done. Not every link is reliable and trustworthy. The links that you refer should have quality content as well. And, they must have their own organic traffic.
Online mentions of your real estate business also matter. Your business can be mentioned linked and unlinked. But linked mentions, of course, are better because they are clickable, which will help your website traffic. Traffic is one of the indicators for Google that you are worth a higher rank
Creating Google My Business (GMB) helps boost off-page SEO as well. It gives you the opportunity to be organically searchable easier.
How To Improve Ranking With Reviews?
As Moz found that having reviews can also affect off-page SEO because it is an indicator of your client’s trust and opinions. Whether they are on your Google My Business account, website or other third-party websites, they can affect your SEO value. However, take into account that negative reviews can also have a bad effect on your SEO. Make sure you provide good service, are attentive to your clients and give them appropriate feedback.
Few Final Words
You may think that ranking your real estate website via SEO is a huge and hard process. In fact, it helps you optimize every detail of your business and have quality service. All of the aspects mentioned above are not hard to implement, you just have to be attentive to your website and all the changes that are happening in your industry.
Are you interested in promoting your real estate business? Check out our blog about Top Real Estate Marketing Strategies.