ActiveRain is probably one of those social media platforms which has been unjustly underrated. It may not be as huge as public social media such as Facebook and Instagram, but it is a force to be reckoned with when it comes to real estate business.
What is ActiveRain?
ActiveRain is a blogging platform established in 2004 with an aim to provide an opportunity for real estate professionals to communicate.
Agents, brokers, marketers, investors, financial advisers and so many other actors in the real estate business post articles in order to achieve points and referrals.
How Big is It?
ActiveRain currently has over 302,000 members and is considered the biggest social media platform for the real estate industry in the States. The numbers may sound small in comparison with giants like Facebook and Twitter, but the quality of the target audience is second to none. Almost all the members are in the real estate niche, which gives ActiveRain a very high score when it comes to placement marketing.
Is ActiveRain Free?
Everyone can open an account for free on ActiveRain. Users can rank highly according to the number of posts and engagements they receive and as a result, become more visible.
However, to enjoy the SEO value and be visible to users outside of ActiveRain, you need to upgrade your account to a Rainmaker account.
How Can I Use It?
ActiveRain is basically a blogging platform where users become more visible by being more active.
Here are a few things you can do on this real estate social media platform:
- Share listings
- Blog about listings
- Submit a product
- Review products
To get the best results, it is highly recommended that users post at least 3-5 post per week. The main concept of ActiveRain is being constant and active. You don’t necessarily have to blog about new ideas. You can simply share your own take on the most popular and common topics.
Why Should I Care?
In a world of social media titans like Facebook and Twitter, you might ask yourself why you should even bother. Here is why:
- Over 99 percent of active members on ActiveRain are people from different facets of the real estate business.
- Given its organic audience and content, ActiveRain is one of the main sources of Google searches when it comes to topics related to real estate industry.
- People can link back to their websites, which makes ActiveRain a valuable resource of backlinks.
- This social media platform is unique for placement marketing because its members are focused in US and Canada.
So, if you are involved with real estate in one way or another, it is time for you to join the community on ActiveRain and enjoy networking and referral benefits.
If you are interested in learning more about setting goals for better results in the real estate business, continue to:
How to Set Goals in Real Estate Business