These days, having a real estate website isn’t enough. Your website needs to integrate good, diverse content. And it needs good marketing tools to publicize that content and increase the visibility of your business. In this blog, we will review several marketing tools for real estate IDX website that’ll keep your business moving forward.
Google Analytics for Your Real Estate Website
To know how your website and different pages on it perform, you can check user behavior. Observing how users behave on a website will give you an idea of what visitors find important and what can you change or implement.
The best way to do it is by using Google Analytics. With Google Analytics, you can check the traffic and other statistics on your website. This marketing tool gives you data about the most used keywords on your site, the most popular pages, the bounce rate and more.
It’s a free and very useful tool to implement. It gives you data on how leads search for information on your webpage.
NOTE: Another important tool to check the progress of your website is the Google Marketing Platform. The platform shows you how marketing efforts are performing. It’s more focused on marketing channels and less on website analytics.
YOAST SEO for Your Real Estate Marketing
YOAST SEO is a WordPress plugin. This is a free plugin that every IDX website needs. Installing the plugin is very easy. You can go to the plugin section on your WordPress, search for YOAST and install it.
Once installed, SEO adds a meta SEO box to all posts and pages. You can set meta texts here and meta descriptions. You can also choose the keyword and its synonyms. This gives you an opportunity to monitor how keywords, links and other important features on your page are performing.
Also, via the plugin, you can see the readability of texts. It gives you information and advice if your text isn’t easy to read, if the sentences are too long, or if the text doesn’t contain enough transition words. It even shows you which sentences should be changed by highlighting them.
Social Media Tools
The importance of social media is growing. As a real estate agent, you should try to use different social media platforms for your business. Nowadays, people are used to researching information on social media. So, social media is a good way to generate leads on your website. You can publish posts connected with your website and see how the audience reacts to it.
Moreover, you can Integrate social media on your IDX website and maintain a connection with your real estate leads.
SMS Add-on for Your Real Estate Website
Did you know that average users touch their phones more than 2000 times a day? It’s clear that mobile devices have become an important part of our lives. Buyers, especially millennial buyers, make many of their purchases on their phones.
That’s why SMS Add-on is an effective and important marketing tool. You can send promotional texts in a very short period of time. You also can use data analytics to see who opens your SMS. You can measure the effectiveness of your campaign and have an idea of what to change in future campaigns.
For more valuable information you can check our blogs: Making Leads Stay on Your Real Estate Website Longer and Best Tools for Your Real Estate Business.