In order to attract more customers and generate more leads, you must have established a strong brand awareness. There is a list of ways that you can improve your real estate brand awareness and marketing reach. Below I have outlined some of the following.
Start Working on Your Blog
Having a pristine real estate blog is a crucial part of getting your brand’s name out there and growing your real estate brand awareness. Start developing your blog. Schedule a blog post perhaps twice a week, create high-quality videos and update your website with the latest news on the market. Always make sure that your content is scannable and easy to read. Having a well-structured blog can significantly increase the amount of traffic that your website receives.
Establish a Content Partnership
One of the best ways to get your name out there is by reaching out to well-known real estate media companies and asking for a feature. Being featured in a top media outlet can drastically improve your brand awareness and make you stand out from the competition. For instance, you can offer to write a guest blog for the company to feature your brand and spread more awareness.
Enhance Your Brand
In order to get your brand’s name out there, first, you need to work on developing and enhancing it. Make sure that you have a creative and eye-catching logo. Take your time to develop your brand and your story. Start creating your niche and expertise. Set out something that makes you stand out from the competition.
Experiment With Visuals
Having a visual representation of your brand is important and will help you improve your marketing reach. In a world where everything has become digital, people will take more time appreciating your brand if it has visually pleasing content. For instance, photographs are a great way to spice up your visuals. You can take a photo of your property during the day and at night so that your customers can have a preview of the property at any time of the day. A good way to capture the whole area and layout of the property is by using drones. If you are interested in learning more about drones, make sure to read my blog on Using Drones for Real Estate Photography.
Try Out Influencer Marketing
Influencers are people who have a large number of followers on social media platforms and have a direct reach to their local audience. Today, influencer marketing has become widely used by businesses across the United States. The reason why influencer marketing can be so helpful is that it can help you create better brand awareness with your preferred target audience. Based on a survey conducted, a lot of real estate clients rely on social media and peer referrals, so with the help of influencers, you can easily get your listings to potentially interested customers. First, an important thing is to know your target audience. Then, you can research and reach out to influencers and pick ones that align best with your marketing reach. Here are some steps to influencer marketing:
- Pick the right influencer: As mentioned above, you must know your target audience and reach out to influencers that are best connected to your preferred audience and aligned with your real estate marketing campaign.
- Check their previous work: A typical job of an influencer is to share pictures, Instagram stories, Facebook posts and all that is necessary to raise more awareness of your company. That is why while reaching out, it is important to provide them with clear and well-prepared content for publishing. Check the type of content they created before and arrange for your content to fit their theme as well as your own.
- Communicate and build a relationship with your influencer: Communication is the key. Let your influencer know what exactly it is that you need them to do. Create a task sheet with all the necessary tasks for them. Developing a healthy relationship with your influencer will help you in the long term.
Make Use of Social Media Advertising
The paid social media advertising features that Facebook and Instagram offer are a great way to reach your target audience. They are affordable and quite easy to use. You can even set it up to target your audience based on their demographics, age range, locations, connections, and interests. For instance, Facebook ads offer features such as Robust Analytics which shows you the performance of your ads. It allows you to easily see what’s working for you and what’s not.
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