Scientists have yet to fully grasp how the pandemic changed our work practices, but there is no doubt the real estate industry is already transforming into its more technologically advanced self due to the impact of the pandemic. And even if we’re not sure for how long these changes will remain, it’s important to be aware of these trends and tendencies in the real estate industry.
In this article, we present some of the major changes in terms of the technological aspects of real estate.
Real Estate Websites
If previously real estate websites seemed like an unnecessary luxury, now they are a necessity. It’s not only a place where you upload and showcase your listings, it’s a platform where you can define your brand’s identity, provide your expertise via blogs, offer your clients virtual tour videos, and generally provide your clients with accurate contact information. With the right approach to SEO strategy, your landing pages might rank on the first page of Google, bringing you more clients. The real estate website creates a more professional display of your brand, at the same time playing an important role as a lead generation platform.
Virtual Tours
Considering the pensive approach to open houses that many real estate clients have, virtual tours are a perfect and safe option for both real estate agents as well as real estate clients. With virtual tour options, real estate agents are able to transform listings into a more comfortable and interactive format to watch. No wonder virtual tour apps and features became so popular during the pandemic. With a 3D option for virtual tours, there is no need to visit the property. You can view it from different angles, even see what a neighborhood looks like.
If the 3D option is not for you, the usual virtual tour videos are also something that your real estate clients will be interested in.
CRM
The pandemic changed the way we work, but also the way we interact with products and services. It’s important to track down how clients interact with listings to identify the important trends. Only staying up to date with key market changes, will help you to stay on top. A customer relationship management tool helps you to analyze clients’ behavior, their interactions and data.
Interested in the importance of the logo? Check out our blog WHY A LOGO IS IMPORTANT FOR YOUR REAL ESTATE BUSINESS
