It’s already big progress when people visit your real estate website, but what your initial goal should be is to keep them interested enough, which will make your leads stay on your real estate website longer. Here is the thing, Google not only keeps track of how many people visited your website but also how engaged they were. So, what I mean by engagement is how long they stayed on your real estate website and different pages they navigated to. If they have left immediately… Well, let’s put it this way, it’s not a good result.
I know, it sounds pretty scary… How can you make your potential leads stay on your website? Especially if you’re a newbie and don’t have such expertise and reputation in such a competitive real estate field? Well… The bad news is that there is no precise recipe. It’s a trial and error situation. The thing is, you need to put yourself in your customer’s shoes.
What would you want to see on a real estate website as a customer? Probably the real estate website that is easy to use, that is informational and interactive. How can you do that? Well, keep reading to find out all about making leads stay on your real estate website longer:
Blog For Your Real EstateWebsite
I know it sounds like very basic advice. Probably you have seen it thousands of times and maybe you’re thinking it’s overused and mainstream, but it does not change the practicality of this advice. It’s working and working really well, so why not use it?
It’s especially important for the newbie real estate agents who want to be more known within the community, become an expert and develop a professional reputation. Blogging is a perfect tool for creating informational, educational content that will be useful not only for customers but for fellow real estate agents. How can you do it?
Well, our general tips will be:
- Don’t over-promote your products or services. Be confident, yet humble with it.
- Create educational content that will help people to find the necessary information they will search for all around the internet.
- Your content should cover various topics, for example, marketing strategies, social media, general advice for sellers and buyers to be both appealing for customers and your fellow colleagues
Navigation on Your IDX Website
Here is the thing, if the navigation of your real estate website is like walking a labyrinth, there is a fat chance your customers won’t appreciate it. You may not have interesting content, but the navigation of your website should be on point. Everything should be easy to understand, otherwise, customers will leave your website in mere seconds. For more information, please check out this article How to Improve Your Real Estate Website Design?
Images for Your Real Estate Website
As you probably know, with the rise of Instagram, the picture became more important than text. Having beautiful, rich imagery is a guarantee that your leads will not only visit your website but also stay long enough to convert. There is nothing more eye-catching than a high-quality picture. The truth is, people judge everything based on their appearance. And virtual space is no exception. So, it’s time for you to incorporate this strategy on your website too.
Make Your IDX Website Compatible With the Mobile Devices
Mobile devices have become an integral part of our life. More than ever, we search for the information we need through mobile devices, not laptops or personal computers. So, if your website is not compatible with mobile devices, just imagine how many potential leads you’re losing right now.
The Content Placement on IDX Website
One of the ways to make your leads stay on your real estate website longer is to understand the importance of strategically placing your content. The main page of your website is like the front door of a house. If people don’t like it, they won’t visit it. So in order to grab their attention, you need to place the most appealing content on the main page so clients will become even more interested.
Let’s admit it, pop-ups are the mood killers of websites. Just imagine you’re reading some interesting article and out of nowhere pops up some promotional ad, just straight in your face without any warning. As many surveys show, pop-ups in general cause anger and irritation and as customers admit they leave the website almost immediately. So, how can you implement pop-ups without causing anger and irritation and losing customers? Here is some advice that will help you to step up your pop-up game:
- Again, don’t make your pop-ups appear many times. Consider using them if customers are spending an impressive amount of time on your website.
- It should be easy to exit.
- Use different pop-ups for different target groups. For example, you can tailor pop-ups based on customers’ interests, location and many more.
- Test your pop-ups
- Use value-add pop-ups. Offer discounts on services, free guides, etc.
Add Interesting Tools on Your Real Estate Website
The aforementioned tips are essential on your real estate website. They are a must-have if you want your website to be successful. But in order to be able to compete with the many good real estate websites, you need something more. Something that will help you to distinguish yourself amongst competitors. Our advice would be to use different interactive tools to attract more customers. What are the interesting tools? Here we present some of them:
- School Info: Probably as a real estate agent, you will have a couple or more leads who have a family with children. What does it mean? It means that one of the criteria they will look for in a neighborhood will be the school. For more information check out this page School Info Add-on.
- Yelp API: Again, people are not only moving to a new house but also a new neighborhood. You need to provide as much information as possible. Yelp Info automatically pulls restaurants, services, gyms, shopping, and nightlife options from Yelp and integrates them on your property details page so users can see what kind of businesses are nearby.
- Interactive Demographics: It’s an especially important tool for investors who are relocating their business and need to know more about people living in their new neighborhood in order to create a strong marketing strategy. You can see things like population, average income, and even average home price in some cases. For more information, check out Interactive Demographics.
- INRIX Driveaway: Did you ever wonder how long is the road from your apartment to your work? I certainly did. Well, it’s especially important to have this information if you’re relocating to the new place. Put yourself in your customers’ shoes. They’ll want to know how long will the road be from newly bought house to kindergarten, school or work. As researches show, many buyers purchase houses with that information in mind. With INRIX Driveaway you can calculate and search for houses based on drivetime information. For more information please visit INRIX Driveaway
These are the ways to make your leads stay on your real estate website longer. Of course, it’s important to develop a strong strategy and the right goals, and here is how you can set SMART goals for your real estate business.