How to stay in touch with your real estate clients? This question is certainly one that bothers many real estate agents. You finalized your deal. You finally transferred the keys of their dream house to your clients. Many real estate agents expect this to be the last time they hear from their clients. But it should not be like that. In fact, the goal of every real estate agent should be to stay in touch with every client. So-called real estate past client marketing should be a priority for real estate agents. As many real estate agents admit, it’s thousand times harder to find a new client than to stay in touch with an existing one.
You might ask why would you need to stay in touch with your past client? Business is done, so what’s the catch here?
Chances are your past clients might have someone who is in a dire need of a real estate agent. So, why wouldn’t they recommend you? By staying in touch with your past clients, you have a higher chance of being referred.
Now that we’ve got that out of way, let’s focus on the strategies for reconnecting with your past clients.
Newsletters for Real Estate Clients
The newsletter is a very powerful tool not only to acquire new leads but also to reconnect with your past clients. With the right type of newsletter, you can re-engage with your clients, remind them about your expertise, and simply display that you remember them. We suggest personalizing your newsletters based on the interests of your clients. This will require a little bit of research. Using a trustworthy tool like Google Analytics to determine the interests of your clients might be the best option for you.
To learn more about the art of email campaigns, click here.
Reconnect Through Social Media
Social media, whether it is Facebook, Instagram, Twitter or LinkedIn, are platforms you can use for various reasons: promoting your brand, raising awareness, advertising your services as a real estate agent, promoting your listing and simply staying in touch with your clients. We suggest befriending, following, and connecting with your clients across various social media platforms. Chances are they will follow you back and as you’ll post your content, it will pop-up on their feed.
Aside from reconnecting with your clients through social media channels, another way to always stay in touch with your clients is to share their content. By doing that you’ll show your appreciation.
Customer Relationship Management for Real Estate Clients
It’s not really a marketing strategy you can use to reconnect with your clients. It’s more of the organizational system that helps you to plan and schedule all of your communications, including the ones that may be labeled “keep in touch.” You can organize all of the events that you plan for your clients. With CRM you will always know when, where and whom you’re contacting. For real estate agents juggling millions of tasks, it’s really important to have an effective management system. For more information about CRM, check out this link.
Congratulations is another form of showing your appreciation for your clients. You’re showing that you remember them. You can send a birthday card to their mail, congratulate them through social media channels, or send another note in their email. Either way it’s a good reason to reconnect with your clients.
Ask for Referrals
Don’t be shy about asking for referrals. People generally like to help other people, especially if you’re someone who helped them make one of the most important life decisions, purchasing a house. You can send them email, reintroducing yourself, showing your expertise in the real estate field, and most importantly featuring your contact information: email, phone number and link to your social media profiles and your real estate website.