With the pandemic changing the way we operate in the real estate industry, real estate agents needed to adapt to new working practices. One of the most important changes was the inability to hold open houses in most states. As we saw recently, some states are in the process of reopening and are trying to go back to the pre-pandemic routine. But still, some clients remain wary of open houses. That’s why virtual tours and live open houses became the next big thing in the real estate industry in the past few months. For now, it’s still the most preferred method of showing for most of the clients. We have already talked about virtual tours and live open houses. Today we will talk about the importance of real estate listings and how to take photos of real estate listings.
Let’s talk first about precautions you might want to take:
- Have alcohol-based hand sanitizer
- Wear booties, gloves, and mask
Not let’s focus on how to take good images.
How to Take Professional Real Estate Photos
After your property is ready for the photoshoot, you can move to the next steps: choosing the right equipment, time, and the parts of the house you want to capture.
Equipment is the most important part of this process. But for the beginners, it may seem confusing to choose one out of various options. A digital single-lens reflex camera (DSLR) has plenty of settings to get the best result. However, since it’s a costly option, at first you can rely on your smartphone. It does not require manual adjustments and most of them have some very useful features.
Taking quality pictures is quite possible in the natural environment. Although you can get the perfect lighting using different devices, natural lighting is a better and cheaper solution. In this way, prospective leads will be able to perceive the actual look of the house. In the mornings and evenings, the light is softer, so it is the best time to plan a photoshoot. Just make sure you do not shoot the light source directly to avoid overexposed pictures. Try shooting from different angles to choose the best point. In this process, make sure your images do not look flat. Shoot them from the corner so that it can create a sense of space. And if you want to capture particular areas or subjects, make sure they are not in the background of the picture.
How to Market Real Estate Listings?
Your real estate website is a perfect starting point for promoting real estate listings. We talked about the importance of the real estate website. It’s a place where you can present yourself the best way possible and post your content, such as blogs, videos and listings. It’s a very multifunctional platform.
Social media is another great way to add visibility to your listings. You can even transform your real estate listings in ads, retargeting visitors from your website.
P.S Interested in being a more productive real estate agent? Check out our article HOW TO BE A MORE PRODUCTIVE REAL ESTATE AGENT DURING COVID-19?