In this article, we will discuss top social media platforms for real estate agents.
Overview
When talking about achieving business success and organizing marketing plans, no one can escape talking about social media. Traditional marketing is still working in some cases, but digital marketing has significantly changed the approach for most companies.
Social media marketing is one part of digital marketing. It’s the way we use different social media platforms to advertise our products.
Social media platforms are perfect for businesses. Do you know why? They give you a chance to communicate with your clients online, to advertise products and reach them wherever they are, to respond to their demands in a short period of time, and to ask them questions and get feedback. All of this gives you a chance to keep close relationship ties with clients.
Social media is great for your real estate business, as well. That’s why real estate agents and brokers should know how to use it wisely. There are various platforms, but we will focus on the most important of them.
Relying on a NAR study, of realtors who use social media, the most used social networks were Facebook at 97%, LinkedIn-59%, Instagram-39%, and Twitter-33%.
Facebook for Real Estate Agents
Facebook is the first huge social media network. It has been the most important social media platform in the whole history, so despite the growth of competitors, Facebook will always have an important place.
So, how are you going to be seen more on Facebook?
Content is king, as we know. Think about creating unique content not only for Facebook but for all social media platforms. Your Facebook content must be full of useful data, research, analytics, and facts. Show your buyers, that you are an expert in different fields in order to gain their trust. Also, don’t forget to engage your clients and build an interactive platform. Try to post entertaining content from time to time. People will love more fun content on your Facebook.
Also, advertising on Facebook is very valuable and cost-effective. With this feature, you can target specific demographic indicators like certain age groups, professions or territorial locations and get a desirable return on your expenses.
Today Instagram is one of the most powerful platforms in the world. According to Instagram Business, more than 1 billion Instagram accounts worldwide are active every month and 80% of accounts follow businesses on Instagram. Therefore, content is important on Instagram too. Use high-quality photos and videos which will be pleasant to see. People love interesting stories. Tell people about your listings, their neighborhoods, and unique places. Show them the process behind the scenes. More than 500 million users use Instagram stories every day. So, use Instagram stories to post casual things and make your Instagram more entertaining.
Also, to increase visibility on Instagram, use hashtags. It helps you to be discovered. Use as many hashtags as you can. But use more clear hashtags that are related to real estate.
LinkedIn for Realtors
Many real estate agents use Linkedin. The platform helps you to create a professional account and image for your business. It allows you to create content and share the post.
For creating a good page for your Linkedin account try to provide as much information for others as you can. Add information about your experience and success.
After you build your Linkedin account, try to increase visibility. Connect with people and groups related to your business.
Twitter for Real Estate Agents
As we already mentioned, 33% of realtors use Twitter for their businesses. Do you still wonder how can Twitter help your business? Here’s how: Twitter is all about interacting content, it helps you to express your opinion, to share other tweets and create shareable posts on your own.
The first thing you should do on Twitter is to customize your profile page. Put as much information as you can about yourself. Also, don’t forget to indicate your website address.
As a business owner, you are on Twitter to generate more leads, so use links from your website from time to time.
Also, don’t forget to use Hashtags. It helps you in the lead generation process.
One more fact to take into consideration: tweets with images have more engagement, so use images while posting.
Bottom Line
Social media platforms tend to become more popular or to lose power from time to time. It’s because of the competitive marketing conditions in this sphere. As an agent, you can always be aware of how different social platforms will work for your business. You can try to implement various kinds of social media networks and see how they will work for your business. Sometimes, the thing that isn’t working for other businesses, may become key for your success. The most important rule here is that you will never know if you don’t try.
Question or feedback? Leave us a comment.
For more information about real estate marketing, see this blog: How to Set SMART Goals for Real Estate.
