At first sight, decorating a real estate office might seem like an irrelevant feature comparing to other marketing and branding strategies. To be fair, we won’t be surprised if you think so too. After all, real estate agents spend most of their time on the road or interacting with actual and potential clients through their website or social media accounts. And again, that’s true. But the fact stays the same: If you decorate your real estate office properly, it will be a very important step forward for your brand recognition.
Here is the thing, despite more and more interactions being transferred in virtual space, the Internet and social media can’t fully replace every human interaction, For now at least. Finalizing real estate deals will still need to happen in a physical place.
Now with that information in mind, let’s talk in more detail how you can use your real estate office as one of your marketing methods.
P.S Links mentioned in this article are not affiliated, and we recommend everything based on our judgement.
What is Office Branding?
Here is the thing your real estate office is the representation of your brand. Every detail matters: the color scheme, the furniture, the artworks, everything shows what you stand for and reflects the vision of your company.
Office branding is a very powerful psychological tool. Just remember the Google offices, how they are decorated with bright colors to reflect the logo of Google and with its futuristic looks representing the goal of Google. So, when people see Google’s office the first thing that enters their mind is:” Yes, this definitely is Google’s office”. That’s how distinguishable its style is.
Your goal should be the same. To decorate your real estate office the way it will remind people of your company.
How Can You Decorate Your Real Estate Office?
We can’t give you specific advice, unfortunately. There is no definite recipe, more like figuring out along the way. Depending on your real estate brand, the design will also vary, of course. But we can give you general tips on what you can look for in your real estate office design.
Again, depending on your brand vision, the color scheme will be very different. Our advice will be to incorporate your logo colors into your real estate office, for it to be more recognizable and cohesive. It doesn’t mean that if your logo contains bold red or green color your whole office should be painted in these colors. No, more like adding final details. Maybe painting, furniture, or flowers will add interesting touches in your office’s interior design. Want to know more about what specific color means in marketing? Check out this article Hubspot Colors.
Note to remember: according to the psychology of the colors, bold colors can be perceived negatively, especially if we’re talking about having the whole office color coordinated in these bold colors. So, experts suggest using warm neutral colors.
We won’t talk much about furniture but we just want to mention that it should be comfortable for your visitors but also have a professional look.
Artworks and Photographs
The artwork is not only one way of adding interesting touches in your real estate office, but it’s a way to make it look more luxurious and high-end.
Photographs, on the other hand, can help you to create a more personal experience. Especially if you have photos of you with your clients, maybe the houses that you already sold, or the celebration of the deal closings. Nothing screams a ”good company” better than a visual representation of it. Photographs are like physical reviews of your professionalism and the level of your service.
Interested in adding exceptional touches in your real estate office? There are many stores you can check out, for example, Saatchiart Photography.
Big spaces with good lighting create an impression of openness, that is so necessary for establishing a trusting professional relationship. It’s especially important when you meet your clients for the first time or you’re closing the deal.
Use Your Storefront
Taking advantage of your storefront is a significant marketing decision. Making it interactive and engaging will help you to attract even more clients. And also, make your brand even more visible.
Want to know more about the importance of lighting in marketing and it’s a psychological effect on your customers? Check out this article Kellog Lighting and Marketing.