Marketing, in some circles, is considered a creative field. Even though some marketing strategies are approved and appreciated, it still always comes down to creativity and figuring out what works for you and your real estate business.
However, we can still select few aspects of top real estate marketing strategies that has a proven track record and will definitely have a positive influence on your company’s positioning in the market.
Before we come down to specific steps that you can take to market your brand, first you have to define your brand voice.
Marketing, especially in the modern world is all about positioning. The question you want to ask is this: who is your company. If you don’t have a clear vision about this all your marketing efforts will be general and less effective.
To target your audiences, first you have to know where you stand and what kind of sphere of influence you want to have.
For instance, do you want to be ‘young and hip’ company targeting millennials and future generations or technologically advanced and futuristic or maybe more traditional and conservative with serious brand image?
The biggest mistake that businesses make is that they try to be everything and end up being nothing. So choosing your position as a business is a crucial step towards strong real estate marketing strategies. Since your brand voice will have an influence on every single marketing campaign you’ll carry out.
Website and Social
We won’t spend much time on this since you probably know the drill. However, it still needs to be said.
If you don’t have a fully functioning, good looking website, any type of marketing campaign will struggle to provide value. At the end of every campaign, your leads will end up on your website and conversion won’t happen if you can’t provide there.
Website speed and informational/visual value plays a crucial role in conversion rates. Here you can check out what options you have for server optimization and why you need it.
As for social, it all depends on what type of positioning you choose for your business. Although, these two things could be said with utmost certainty: creativity and video content works.
One more time: video is the future of the Internet, especially on social media.
Facebook and Instagram are the most popular channels for the public, however, for real estate try Pinterest and LinkedIn. You’d be surprised how much you can do there.
Invest in 3D Tours & Virtual Staging
This one is not free, nor cheap, however 3D tours could become a staple of your real estate marketing strategies. It will help you position on the market and make your company look advanced. Also, in the and, it could have a great ROI.
Having a 3D tour for every listing will make your pitches to homeowners sound twice as good and make them lean towards you. Sure your paycheck might take a hit in the beginning, since 3D tours are not cheap, but if you’re looking for long term investment this might be the one.
This guide will help you to find some examples and see for yourself if it’s worth investing
Not everything is about online presence. Sure, it’s important, integrally important at that, but people get bored easily.
Have you ever heard that marketers ruin everything? This means that when marketers use this or that medium to sell using this or that tactic, people get accustomed to it and have less reaction. This happened with social media as well.
Of course, this doesn’t mean that social media can’t be used for marketing anymore. This medium will always be in trend, because it’s easy to use and convenient for everyone. This means, it is the guarantee for it never to die.
However, people that are not new to social media got so accustomed to marketers there, you and your efforts to promote your business becomes just a distraction for some people.
That is where Experiential or Engagement Marketing comes in. To simplify, experiential marketing just means planning activities for former and active clients or even leads.
Experiential marketing is all about community and neighborhood, so when you plan something keep this in mind. This tactic is a great way to engage with your clients/leads and form long-lasting relationships.
For instance, you could plan a walking tour, educational seminar or any type of activity that people could find value in.
Even though most of the marketing and public relations is done via social media, traditional media is still the major player.
To use traditional media to your advantage, you have to be strategic. First rule is connecting with journalists, via LinkedIn, in person or any type of medium of your choice. It is important that they see you. For them to see you and think of you whenever they need an expert source regarding real estate you need to position yourself as such.
There are the platforms for specifically this type of relation, like https://www.helpareporter.com/ where you can find journalists that are looking for sources.
Important things to remember: Be concise and snappy in your quotes. Journalists like original content, that is not boring to read and give them your answer ASAP because they always work around tight deadlines
Optimize for Voice Search
SEO is important for any online marketing strategy and voice search is affecting your results, as it seems.
The majority of people aged 18-29 use mobile personal assistants and the tendency is only going to grow.
This means one thing only: The sooner you optimize for voice search, the more SEO value you’ll get out of it. On the other hand, this should be a significant point in your marketing campaign.
Start a Podcast/ Blog/Youtube Channel
Basically, the idea here is that you need a medium which will bring recognition to your business.
Whether it be a podcast, blog or youtube channel(listed from easiest to hardest), you should remember one simple rule: To make it online you need a likable persona and value.
Bottom line, talk about what you really know, provide something exclusive for your viewers/readers and be casual but energetic. Slowly, your online brand will start to grow and so will your brand name awareness
If you decide to make content the core of your marketing strategy, you’ll need to know some content management systems.
Research, Goals and Budget
This is a more general one, but still relevant to real estate marketing as any other field.
Businesses, especially small and new businesses usually make this mistake. They go all over the place with their marketing plans without any actual research, goals and budget.
The number one rule of marketing, including real estate marketing is that you need Target audience, goals and Budget, without these components reaching serious results will be, let’s say, a challenge- a major one at that.
So keep in mind this rule and define your expectations and what lengths are you willing to go.
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