The coronavirus outbreak made it apparent how much online presence is important to every brand. Without the option of face-to-face communication, online communication is the only way we can stay in touch with our clients and generate new leads. That’s why we want to touch upon the social media trends. In this set of articles, we will talk about major trends for social media: real estate Instagram, YouTube, Facebook and how real estate agents can incorporate them into their daily social media strategy.
In this blog, we will take a look at Instagram and how real estate agents can grow their audience and increase visibility.
We live in a time when conducting business virtually is a new norm. That’s why it’s so important to stay active on social media. Considering the fact that the Instagram algorithm loves accounts that are active, being active will guarantee you exposure and visibility.
What does it mean to be active? It means posting regularly as well as commenting and liking other posts.
Interaction is key to Instagram. In order to get a loyal and active audience, you need to put in energy and time. We advise you to think about your audience, your niche, and the geographical area you’re working in. All of these factors will help you to get more localized, like-minded followers who have the similar interests as you. It’s worth mentioning that following other accounts helps you to grow your audience as well. Again, by being active you’re more visible to other Instagram accounts.
Collaboration, partnerships and mutual shout-outs—all these techniques are a healthy way to not only grow your audience but mutually help each other create a strong community and expand your network. There are many real estate accounts on Instagram that are willing to help each other. We suggest taking your time and doing your research. Find accounts that have similar interests and audiences as you have and ask them for mutual collaboration.
Be patient. This strategy takes time to work.
Hashtags for Instagram
Even though hashtags don’t work on every social media platform, here on Instagram, hashtags are the key to making your content searchable as well as helping other accounts discover and even following yours. The hashtags’ algorithm constantly changes and it needs to be monitored all the time in order to work successfully.
Posting content regularly is very important. We already mentioned that being active on Instagram consists of liking and commenting on others’ posts as well as being consistent with posting your own content. We suggest posting at least two to three times per week.
Content such as stories and videos for IGTV are very popular on Instagram right now. Considering that recently real estate agents are more focused on virtual tours, it’s time to make your IGTV active.
What is some other content that people want to see? Here is a little compilation:
- Real estate listings pictures
- Inspirational quotes
- Interesting Stats
- Testimonials about neighborhoods
- Real estate market trends
- And some personal content as well