The past several months have shown us how important it is to have an online presence for your brand. In order to be a force in the real estate market, you should seek to take your business to the next level in terms of technology. Social media present platforms that have helped real estate agents to overcome some very important challenges during this period. One of the most important social media channels is Facebook, especially its function Facebook live. In this article, we will provide you with a comprehensive guide to Facebook live for real estate agents to boost your business.
Why Facebook Live?
Facebook Live helps agents to increase engagement by connecting with their audience. We know how important videos are for the real estate industry and generally for businesses. But Lives are way more popular now. There might be several reasons for this, but the main reason is that with Facebook Live people can have live interactions. When you are joining a Live, you feel that you are part of the process. You can ask questions and get answers too. This is a very important function that can help you generate leads.
There are different ideas that can support Facebook Live. Here I will provide you with some of them:
Facebook Live Ideas for Real Estate Agents
Abundant information about the neighborhood can encourage buyers to buy a house. Knowing what the neighborhood situation is like is very important in home decision making. So, you can show the neighborhood with Facebook Live and give your clients an idea of what it’s like to live there. Show them the local schools, playgrounds, shops and restaurants, small cafes, and other important details.
Think about some interesting options to be interviewed. You can choose an experienced buyer and interview her. Or maybe you can contact social media influencers and request an interview. In Live interviews clients will be able to ask questions on the subject, they are interested in and get answers.
Talk about Market Conditions
Talk about what the market is like in different areas. Focus especially on the market you are operating in. Talk about what the expert predictions are for the market. Also, express your opinion about future market changes.
People love listening to stories, especially stories that are well presented. Think about the kind of story you want to tell your audience. Maybe you can talk about your success story, your personal experience, or a story you’ve heard and think will be beneficial for your audience. After choosing a story, you can plan the way you want to represent it. If you manage to make it interesting, people will wait for more Facebook Lives.