Christmas is always a time for more active and creative real estate marketing. Real estate agents are hosting Christmas open houses, decorating listings to showcase the spirit of this holiday season, and sending Christmas cards to celebrate this amazing holiday with their clients and prospects.
But in 2020, real estate agents cannot rely on all these things. There are certain rules and regulations all of us have to follow. Therefore open houses and a lot of traditional holiday real estate marketing is out of question.
In this article, we will try to present a couple of alternative real estate marketing strategies that are appropriate for Christmas as well as safe for everyone.
Virtual Real Estate Tours
Even though open houses are not something NAR recommends doing now, and in-person showings should be limited, you can still showcase your listings the best way possible through virtual tours.
You can decorate the property. You can keep it simple, but still festive. You can record the video and add a voiceover or add a Christmas themed song to brighten up the mood. Don’t forget to share your virtual real estate tour video on social media platforms.
Virtual Christmas Cards
Sending physical Christmas cards may be difficult this year. Postal delays and a crush of deliveries may mean your cards don’t arrive in time. . So, what is an alternative? Virtual Christmas cards! Every real estate agent has their own database, many emails accumulated through years of networking, collaborating with fellow real estate agents, working with different clients. It’s time to dust off your email database and send all your clients personalized Christmas cards virtually.
Tip from Pack: It’s time to dust off your email database and send all your clients personalized Christmas cards virtually.
Brighten Up Your Website
If you have total access to your website, it’s easy to customize banners for it. You can create a banner that showcases the Christmas spirit. If you still don’t have your own website, it’s time to work on this issue. If the pandemic taught us anything about our working culture, it is that technologically advanced companies will stay on top.
Think About Your Community
Christmas is a time to give and be gifted. Collaborate with local charities, share a giving campaign, and don’t forget to encourage your followers to like, spread messages, and even contribute to your campaign.
Blogging is always a win-win strategy. It’s not surprising that many marketers think content is king. You can add Christmas themed blogs on your website. You can write different blogs, helping your clients with closing.
Interested in real estate staging? Check out our blog STAGING FOR REAL ESTATE SALES: PROS AND CONS