In the competitive field of the real estate industry, you will definitely need to have a good online presence. It is really hard to stand out and promote your business when you are not noticeable and searchable. That is when Search Engine Optimization, also known as SEO is needed. Taking care of on-page SEO value improves your website position in the search rankings. SEO for real estate website plays an important role in increasing the number of visitors and leads.
What is On-page SEO?
On-page search engine optimization happens when the performance of every website page is taken after. It involves optimizing back-end and front-end components of your real estate website. These components include content aspects, HTML and website architecture elements.
Why SEO For Real Estate Website Is Important For Us?
According to the NAR report, in 2018, 44 percent of people who were looking for properties searched them online first. It is not surprising data, we live in a digital age. To follow the pace of this age and stay alongside the leaders of the industry, improving your search engine ranking is important. If your future clients cannot find you easily, they will search for help somewhere else.
What Aspects Are There That Boost Your On-page SEO?
Website Structure
A good website is directly connected to a good user experience. As long as your website is categorized, you will avoid increasing the bounce rate. Bounce rate shows if visitors continue seeing other pages of the website or they just go away after seeing only one page. For sure, a high bounce rate is not recommended. It affects SEO value as well. Therefore, every website owner should think about how they can make their website visitors see more pages.
It can be achieved with a nice website design and matching colors but it is not enough. A good website should be easy to navigate, sections and buttons should be eye-catching and spread logically and they should not be confusing for website visitors.
Website Loading Time
Another thing related to a website user experience is a page loading time. Optimizing page loading time is a must for every website, especially for a real estate website. It is not good when your client has to wait for loading the listings forever. If this happens all the time they simply just choose another website. Again, if your website visitors do not find your website convenient and relevant, it will definitely have an impact on SEO too. As for search engines, it is very important to rank only the content that is beneficial for visitors.
While talking about loading time, we should also mention that the same happens in case of image loading times. There is a high chance that your listings or blogs include pictures. Large size pictures always take time to load. For loading faster, they should be compressed appropriately. There are many online tools that can help you compress your images, such as Compress JPEG or Tiny JPG.
Make Your Real Estate Website Mobile Friendly
Did you know that according to the NAR report, 76% of all buyers in the U.S found a home on a mobile device and 17% of all buyers found a real estate agent with a mobile device? It is a great number to bear in mind that having a mobile-friendly website is really important. We live in the digital era where finding any necessary information is easy even with mobile phones. So, let your clients find you without any effort.
Besides, Google implemented mobile-first indexing. According to it, mobile version of the content for indexing and ranking is used predominantly.
[Tip from Pack: To follow the pace of the digital age and stay alongside the leaders of the industry, improving your search engine ranking is important.]
Create Quality Content for Boosting Your On-page SEO
Creating quality content is something that can bring SEO value to your real estate website. If Google will estimate that your content is reliable, it will position your website higher in its search results.
Also, during creating the content you should bear in mind that the text should be easy to read, well-arranged and divided into paragraphs with appropriate headings and subheadings.
Using links, keywords and keyphrases are said to be one of the aspects that boost SEO on your website. Internal links help you reduce bounce rate, and by using keywords and key phrases, your content is much easier to find.
How It Looks in the Search Engines
How search engines result page looks also affects SEO value.
The Meta description is a small text of about 155-160 characters that summarizes the website or web page content. Although the meta description is not directly connected to SEO, it affects CTR (click-through rate) that is related to SEO and ranking. It is something, your future client sees at first.
Make sure that the title tag is also well-determined. A title tag is shown above description on the search engines result page and it specifies a title of a web page. It should be eye-catching, easy to understand, short and relevant. It is easy if you include your focus keywords and briefly describe a benefit, visitors can get.
For good SEO results, you should also be attentive to URLs. The URL should be describing your content. That means focusing on the main keywords from the content that will be separated with hyphens. Make sure to use hyphens and not underscores as words that are connected by underscores are always perceived as one word. Also, using lower letters is recommended. Do not forget that as meta descriptions and title tags, URLs should be short as well.
Real Estate SEO Keywords
Real estate SEO keywords reflect the nature of your topic. People use these keywords to search for the relevant article. If you use the right keywords, there is a high chance your article will rank higher.
How can you find the best keywords for your IDX website? There are many online sources you can use for a reference. Here is the list of the keyword research tools:
- Moz Keyword Explorer
- Ubersuggest
- Ahrefs
- Keywordtool.io
- Google Search Console
- YouTube Search Console
- Google Keyword Planner
- Google Trends
Few Final Words
Working on improving on-page SEO may seem time-consuming, but it definitely helps you optimize every page of your website and promote your business. And last but not least, do not forget to always monitor your results to improve your service.
If you are interested to learn more about the other marketing strategies, check out the blog Top Real Estate Marketing Strategies.
Having read this I thought it was really enlightening. I appreciate you finding the time and energy to put this information together. I once again find myself spending way too much time both reading and commenting. But so what, it was still worthwhile!