Real estate marketing in 2019 was full of exciting new strategies that we incorporated in our brand development. The year started with being more visual and creating a more depth content, and it slowly transitioned to more video-oriented content. 2020 promises even bigger changes for real estate agents in terms of real estate marketing ideas. This guide will serve you as a roadmap to your free real estate marketing for 2020.
Create a More Personalized Content
Marketing in 2020 is more multifaceted than ever, and it stretches across many platforms: Facebook, Instagram, YouTube and many more. What every platform has in common are consumers who are constantly searching for content they can relate to. Thus, it creates major demand for more personalized content—content people can relate to and connect to emotionally.
Visuals were the king of content in 2019, and they still stay relevant to this day. Visual content comes in various forms. It can be photos of you working on closing the deal, pictures of an open house event or image from a blog post. As research shows, posts with images produce 180 percent more engagement than plain text.
From our personal experience, we can definitely say visual content rocks. More specifically, visual content that is eye-catching and at the same time informative is an ideal combination. Infographics are a perfect example of it. They’re eye-catching, informative and not loaded with too much text.
What is an ideal placement for visual content? Of course, first place definitely goes to Instagram but Pinterest is also a very important platform visual content-wise, especially for real estate agents.
Why is Pinterest so important? Considering the fact that sellers and buyers often turn to Pinterest for inspiration while searching for a perfect house, having a strong presence on Pinterest is key. To learn more about Pinterest, check out our article.
Video as a Part of Your Real Estate Marketing Strategy
2020 is the year of the live videos. As research shows, many people prefer live videos to pre-recorded. Facebook and Instagram are ideal platforms for that. Going live will give you a chance to create more engaging content. Users will have an opportunity to comment on your video while you’re live. To learn more check out this article Live Video Marketing.
Despite blogs being around since like forever, they still are a reliable and trustworthy marketing strategy. Because blogging has such a long history, many blogs that rank high on Google provide inaccurate information. Why? Because information and content is changing according to the time, and many websites don’t bother to update information fearing that the rank will go down.
This strategy completely contradicts the point of the blogs. The whole reason for blogging is to provide informative, and more importantly, accurate content. We strongly suggest that you update outdated information on your websites. The fear of rank decreasing is only valid if you change the focus keyphrase. Don’t change it, and just update your content. That way your blog has a chance to rank even higher. This article will serve as a guide to updating your old blog posts Updating Content.
Podcasts for Real Estate Marketing Strategies
We introduced podcasts in our article Top Real Estate Marketing Strategies. Podcasts in the real estate field is still a new thing. And not many agents are considering this marketing strategy… yet. Check out this article for more information Top 3 Marketing Strategy for Real Estate Agents.
Interested in making your leads stay on your website longer? Check out this article.