A real estate business takes a lot to be successful, starting with professional employees and ending with strategy and direction. No one disputes that social media contributes the most to the success of the real estate businesses. Over time, many things have become digital. Meetings were replaced by calls, correspondence and virtual conversations. Against the background of the pandemic, the role of social media has taken on new importance. One of the most popular social media platforms is Instagram. Instagram is a worldwide platform that has many benefits. In this article, I will talk about the benefits of creating an Instagram for a real estate business.
During the coronavirus pandemic, online tours have become popular and especially where stay-at-home orders are in place . In such an environment, instagram gives you a great opportunity to show your home listings. High quality photos and strong content will make your newsfeed beautiful and pleasant to see.
Hashtags Power for Your Real Estate Instagram
Hashtags, Hashtags and Hashtags! You can use up to 30 hashtags per post on Instagram, which gives you a great chance to target your main audience. Just one thing – Don’t use ‘’king hashtags’’, such as ‘’homes and houses,’’ etc.Instead, try more specific hashtags to gain more clients and attention.
Hashtags work like SEO. There are many real estate accounts on Instagram so If you want your post to be found, try many specific hashtag versions.
The Secret Of Posting More
If you want to build followers and grow engagement, be active, but not overactive. Make a special list for your post. Work with designers and a marketing team. Define what’s best. Then, publish.
In addition to photos, Instagram gives you a chance to publish your listing videos. It also has IGTV for long videos like conferences and education. These too can be beneficial for your real estate business.
Another advantage on Instagram is stories. Stories can give you more engagement than images. Don’t forget to post informative and interactive stories to increase your chances of being in the center of attention.
Consistent Content for Your Real Estate Instagram
Always be consistent. It’s one of the golden rules of Instagram. Define your possibilities and act accordingly. If you can publish 2 posts per week, you should start with 2. If you start publishing 5 posts per week, and after time, you run out of ideas, you will lose your engagement and clients. Why? Because Instagram is ‘’kind’’ to active and consistent users. Your business will grow if you will make a detailed plan and follow it.
If you want to know more about 5 Unique Ways to Use YouTube Effectively for Your Real Estate Business and Real Estate Virtual Tours: Guide 101 check out our blog.