Do you pay attention to someone’s name when you meet them? Have you noticed that a name plays a huge role in a person’s life? Sometimes, a name can fascinate or make you laugh, or from the name, you might define the personality. The same goes for your real estate business. The name is the first thing clients see, and then they decide what to do with your company. In this article, I will discuss how a real estate agent can name their brand in the right way to track more leads and gain the trust of their customers.
Creativity
You are selling a house but there are a lot of companies doing the same thing. You want to stand out. Be creative, Google synonyms, and make sure you pick the unique word.
Future Proof
As an agent, you should foresee the future. Try to create a name that will fit your business’s future as well. For example, today you are only representing sellers, but in the future, you will start representing buyers. You should pick the name that will be suitable for your future business.
Memorability
Which brand names do you remember? Yes! All the brand names that first come to your mind are easy to remember. Nike, Google, eBay — those are the names that everyone knows. Accordingly, your real estate business brand name should be memorable, easy to pronounce, easy to spell, and easy to recollect.
Availability
Before choosing a name for your business, don’t forget to check if it is available. Go and see if the name that you are choosing is free. This is for your site’s domain name. In addition, U.S. trademark law protects business names so be careful not to waste your time and energy on an already used brand name.
Do You Like It Yourself?
After you create your easy-to-remember real estate brand name, think of your business future, and make sure that the name is memorable and available, it’s time to reflect. Do you like the brand name? I mean, do you really like it? The name must, first and foremost, fascinate you. We are looking for the best choice, not the average.
Ideas for Brand Name
- You can use your name (Jack Realty).
- Show what you do (Seekers).
- Show experience (Fortune Realty).
- Create a new word (Google).
As you see, brand name plays a crucial role in your business. As a real estate agent, you need a name that stands out, enchants clients, gains trust, and generates more leads. I hope this article can help you with this. Good luck with your real estate business brand naming!
If you have any questions comment down below and see how to decorate your real estate office.
How to Decorate Your Real Estate Office
Don’t forget to subscribe and receive weekly recommendations!
