This guide will serve you as a roadmap to using Pinterest for real estate marketing purposes.
We all constantly hear the same advice: promote your content on social media…Instagram is killing it right now…you should focus your efforts there and only there.
And while this may be true in some cases, too many real estate agents overlook other social media platforms that have a huge potential.
So what kind of social media platforms are we talking specifically? In this case, we will focus on Pinterest and its potential for real estate agents.
What’s so different about Pinterest and how can it help you increase the visibility of your brand and attract more leads?
First things first, put yourself in your potential clients’ shoes. Imagine the process that they are going through while searching for their dream house. What is their first step? Search it on Google and look at the pictures. And what platform is 100% picture-oriented? Pinterest, of course. Yes, Instagram is also fighting for the title of the most visual-oriented platform but it’s still far from the Pinterest level.
So, with that information in mind, let’s talk about how you should treat your Pinterest in 2020?
Pinterest for Real Estate in 2020
So, what’s up with Pinterest in 2020? In the past, Pinterest was a social media platform. Now it’s a search engine. What does it mean for real estate agents? It means that keywords are incredibly important. How can you incorporate this into your daily activity on Pinterest?
Well, as a search engine platform, Pinterest resembles Google in some major areas. You can help your pins rank higher with the right combination of keywords. How can you do that? Don’t leave Pinterest in favor of the third party keyword researching platforms. Use the search bar, type in different keywords and you will see the most searched one. This is one of the resemblances to the Google platform. Google search bar is also is a great keyword researching tool.
So, with different combinations of the keywords, the only thing you have to do is a test them on your Pinterest account.
Tailwind for Pinterest
What is Tailwind? And how it can help you to completely change your Pinterest game?
Tailwind is a marketing toolkit for Pinterest that has everything for bloggers and small businesses. Why is Tailwind so important for a successful Pinterest strategy?
If you’re one of those people who feel frustrated by the need to post content on social media every day, don’t worry.. Tailwind will be very beneficial for you.
Tailwind gives you multiple opportunities to not only schedule your pins but also:
- Understand what time works best for you with the Smart Calendar Option
- Schedule multiple pins at once
- Interval Pining (pin your post to several different boards at once)
Tailwind also has its own set of analytics which helps you to better understand how your posts are performing on Pinterest. With Tailwind statistics, you’ll know:
- Which of your pins is performing the best
- Which boards are performing the best
- How many new followers you’re getting
- Insights for each board
- Weekly reports
Understanding what your audience likes is key in every business and real estate is no exception.
Our company’s goal is to support each other and grow stronger together, and we always welcome companies who share similar values. Only together, as a group of like-minded people can we develop a strong and powerful community and we support that mission.
Tailwind Tribes is a feature that helps other people to share your content while you do the same for them. And most importantly you can choose the niche. In our case, it’s real estate.
You can join someone else’s tribe or create your own. With Tailwind’s free account you have the option to join up to five tribes.
How can Tailwind Tribes can be so beneficial? Like other social media, Pinterest wants your audience to stay on its platform. For example, if you want to share blogs on your Pinterest, Pinterest most likely it will hide them because of the external links. But if someone else is sharing them, Pinterest will see this not as a business promoting its brand but as normal social media activity.
P.S Interested in other marketing strategies? Check out Top Marketing Strategies.