In this article, we will discuss why the importance of real estate vlogging.
As every successful business owner will tell you, the key to establishing a connection with your audience is to be real. You should show who you truly are, what your brand stands for and what you believe in. Yes, to be real, we sometimes must show our vulnerable side but that’s exactly what people want to see. In the era of the picture-perfect Instagram content, there is a lack of true emotion. This is why vlogs are becoming such popular content across so many social platforms.
So, seeing how vlogs are making history, there is an undeniable question: How and Why?
Let’s start with “how.” How do so many chaotic and unstructured videos gain so much popularity? Well, the answer is simple and difficult at the same time.
In recent years, YouTube video content has become so huge that it transformed into an actual job. People who used to engage with YouTube as a hobby were suddenly able to produce on the platform full time and make money. Sounds like a perfect American dream right?
Well, as everything on mother Earth, such an immense opportunity had a downside also. In order to get monetized, and get views, YouTubers were forced to create a certain type of content. Content that answered the call of the time, and had all requirements of what was edgy at the moment. And thus, what once was original, authentic and true became mainstream. The passion and creativity were locked in the borders of popular trends and one-minute fame.
And that’s when vlogs come into the scene. The wave of the vlog content took the world and YouTube community over, which helps us answer the question “why.” Why? Because people wanted to see what was real and honest.
How does this apply to the real estate field? How can you incorporate this marketing strategy into the daily life of your brand? Let’s talk about it in more detail.
Vlogging and Real Estate
Have you ever meet the people who think your profession is mundane and boring? Well, they just don’t know what’s happening behind the curtains. In reality, real estate is exciting, empowering and fun.
And you can show it through your vlogs. Don’t be shy about showing what’s happening behind the scenes, tell your story, demonstrate the success and failure of your brand, and let people know the amount of work you put into it. This will help your leads be more invested in your brand, establish a connection and to relate.
So, now that we’ve established that vlogging in general, as well as real estate vlogging, is all about sincerity, let’s specify some topics for your vlogs. As experienced vloggers will note, after a while,you can find yourself thinking that you have covered all topics. You can experience so-called writer’s block. But don’t worry. Here, we prepared some topics, you can vlog over and over again.
- Open house– If you host such an event, and you probably do, use to your advantage as vlog content.
- Finalizing the deal- Finalizing the deal with your client and giving the keys to their dream house, isn’t it the perfect content for vlogging? But first, make sure to get permission from your client.
- Showing homes– It’s another great topic to include in your vlogs.
- Your brand’s daily work– We already mentioned that people are always interested in what’s going on behind the scenes, so this is a perfect opportunity to show how hard your brand works.
- A day in the life of the real estate agent– It will be especially interesting for the future real estate agents who plan to enter the field.
We strongly advise real estate agents to start vlogging even without having a camera. Your phone can capture your content as powerfully already. Then as you progress with your content, you can update your equipment. Don’t worry about not having the right camera, just do it.
So what are the essential tools for vlogging? Of course, first of all, the camera/phone. You also will need a stick or tripod and microphone to capture the best audio.
One of the most popular cameras for vlogging is a GoPro. It’s a small camera, that is easy to use, and it can easily fit into your pocket.
Where to Put Your Real Estate Vlogs?
What is the ideal platform for your real estate blogs? As you’re not just a YouTuber, you should consider other platforms you can share your vlogs. As experienced marketers suggest, Facebook and LinkedIn are the best social media platforms for vlog type content. LinkedIn is all about branding and growing visibility, so putting the best and engaging content there is essential.
And Facebook is becoming more and more video-oriented. Facebook’s algorithm prefers video content over other content.
The Frequency of Real Estate Vlogging
So, you already started vlogging, now you’re probably wondering how often you should be vlogging? Well, unless vlogging is your bread and butter, once a week or even once every other week is a good frequency. But remember, be consistent. Vlogging is a long-term strategy, and it will bring you results only if you commit to it and produce regularly
P.S Interested in other long term marketing strategies? Check out this article Top Marketing Strategies.