Do you have a real estate website, with a good design, functionality, features, logo, slogan and think that now you can generate leads? Is there anything you might be missing? Well, good and flexible websites attract users’ attention, but is that enough to bring people to your website? I think you might now be thinking about an SEO factor.
How do you manage SEO on your real estate website? Are you doing it by yourself, is the functionality divided between your team members, or you might have an SEO manager hired? If you already have one, then we think that you know how important it is for your business. If you haven’t and are thinking about whether or not to hire an SEO manager, then you have come to the right place.
Why Should I Care About SEO?
There are many lead generation strategies in real estate. But SEO is the most significant from all of them. If the SEO strategy is implemented correctly then the success is yours. The higher the website SEO, the better your real estate business is doing.
The real estate market is becoming more and more competitive every year. You are trying to run a flawless marketing campaign and organizing your website with different and important tools. Thinking about SEO and how to make it work for your website is one additional marketing strategy, which has a great value.
Focusing on website SEO helps you to control different elements, make your website faster and more flexible. Good SEO increases the visibility of your company and helps you in the lead generating process.
What Are the Duties of an SEO Manager?
SEO managers are responsible for planning the company’s SEO strategy. We can say that they are specialized marketing managers. Have you ever seen an SEO manager job vacancy and the requirements? The companies require from SEO managers to manage website’s on-page and off-page SEO, to conduct the team of SEO specialists, to coordinate with social media teams and discuss the best ways in order to improve website SEO. They demand from SEO managers to review technical SEO problems and fix it, to use different analytics and data and analyze the current concerns.
SEO managers also should be able to work with the company’s content team as the content of the website is one of the most important factors.
A good SEO manager should know what are the newest tendencies on the market. She/he must have a good knowledge of how to use internet marketing as well.
Why Do Real Estate Businesses Need SEO Managers?
As we already mentioned, the real estate field is becoming more and more competitive. Using every possible resource to be one of the main players in a real estate market is a good idea for you. Having every job position defined and having every coworker responsible for various kinds of tasks will benefit your business in an effective way.
Relying on Statista.Com’s research, from 2012 until 2018, marketers have been reducing their budgets for traditional advertising and are using it on digital advertising instead. In order to know how to use the digital world in an effective way, you should have professional SEO skills, or must hire someone with the knowledge.
Having a professional, which knows how to use content, arrange keywords effectively, fix tasks connecting with the website is a must in this technological era. That’s why Having an SEO Manager is important for your real estate business.
Do you have a question or feedback? Drop a comment below.
Also, for more valuable information, you can see the following blog: Making Leads Stay on Your Real Estate Website Longer.