Once you have your real estate website rolling, your blog becomes the cornerstone of your marketing strategy. Posts, images, and ads are an important part of content and should be managed effectively. Posting and publishing without a regular basis or a long-term plan is not in Google’s favor. That is exactly why you need to use the right content management systems for real estate websites.
- Web publishing systems. These are used to create websites from the base. Examples are WordPress, Joomla, and Unbounce.
- Blog publishing systems. These are systems that are used to manage blog-related content such as text, image, and infographics. Examples are Blogger, Kentico, and contentful.
- Social media publishing systems. As goes with the title, these services are used to manage your content specifically for your social media outlets. Examples are Vplayed, Youtube Studio, and LinkedIn Influencers.
Given the fact that WordPress is the most popular CMS in the world and most of our readers are already using it, we will only focus on systems that help us out with content rather than building a website from scratch.
Here, we will have a look at super useful content management systems for real estate and therefore see which can help our website the most:
Contentful
Piles of content can sometimes be hard to get around to. The head of your content team is probably using four or five different systems to monitor and publish blogs. Contentful places all in one hub, because it’s an API based system. This means a higher level of integration between editors and developers.
We recommend it for real estate content teams who deal with a wide range of content.
Pricing varies depending on the amount of content you create and your future costs will be based on how much you grow.
There is also a free option with basic content types and a number of records.
Box
Box is another system and its design can meet various needs.
Large businesses often create their own versions of applications and customize how things work.
You can bring content from various mainstream applications to one place and take them under control.
Data encryption and compliance with international regulators such as GDPR, HIPAA, PCI, GxP, FedRAMP are two features of Box.
We recommend it for real estate content teams who deal with a wide range of content and are concerned with data protection and security.
Box offers a wide range of pricing from free individual package to premium business plans for larger companies.
Superdesk
Originally designed for news agencies, Superdesk is a platform in which you can manage the flow of articles with high efficiency.
It is modular and API-based so its functions can be customized to better serve your industry.
The real estate marketing team can manage the flow of articles as they do with their listings.
Superdesk has fascinating production features. You can create, edit and publish content without the need for mainstream editing software.
It’s templates make future production and editing faster and more convenient.
We recommend it for busy real estate content teams with several articles to create and publish on a regular basis.
Visit their website for information about what packages.
Vplayed
Given the modern SEO standards and a staggeringly high level of demands for videos, this type of content is on top of the agenda for every online marketing team.
Certainly, Vplayed provides you with an SEO-friendly platform for streaming videos fully owned by you.
It gives you the chance to take full control of your metadata and schema related to your video content so your SEO goes through the roof.
Plus, You don’t need to worry about the limitations of third-party streamers such as security, compatibility, and advertisements.
We recommend it for real estate content teams who produce a large number of videos as their content.
As a big video provider, you can set pricing plans for your content and therefore feel confident about the ROI.
You should contact the sales team in order to negotiate your project costs.
BrightCove
This is another video CMS which takes your video sharing to a new level.
The main focus of Brightcove is the focus on user experience, therefore you can take that for some SEO value!
To fulfill this promise, BrightCove provides various integration options and compatibility with a wide range of devices and platforms.
Video hosting, OTTs services, and SSAI make BrightCove one of the best Video CMS and MAP( Marketing Automation Platform) in the market.
As a big video provider, you can set pricing plans for your content and therefore feel confident about the ROI.
We recommend it for real estate content teams who focus on video marketing and TV productions.
Contact their Sales team for more information about the packages and pricing.
Unicheck
Content developers are folks who create original content such as blog posts and other articles for a website. They may produce images and videos as part of their tasks.
One of the biggest issues concerning content team managers is plagiarism and copyright.
It can be difficult at times to produce original content and writers may copy and paste material from other sources. Your editors are usually in charge of spotting this but they too may overlook or miss something.
Unicheck is designed to meticulously go through the articles and highlight sections that may have been taken from other materials. For example, it gives you a fair number of similar content with their sources with a glance on references and citations.
It provides an API for your SEO team to avoid self-plagiarism and make sure that the content is safe to publish.
Pricing ranges from $5 basic to custom full-featured packages.
Final thoughts
To sum up, there are hundreds of content management systems and services out there that make the decision a bit difficult, but the process can get easier if you understand the range and quality of your real estate website content.
The size of your content team and their level of technical proficiency is an important factor while choosing the right system.
Most of the systems discussed in this article have been used by major businesses around the globe. They all offer Demo versions, which you can try out and decide for yourself.
You have come this far with this article. That proves you’re a tech-savvy. So here is another good read on top app for your real estate business:
Top Software Packages for Real Estate
*Prices are for November 2019
